This Diester graphic design is probably the most widely spread creation I ever completed, although one of the most humble and plain.
When asked to design a logo for this new brand of fuel made out of colza oil, I figured it would be a good thing if the logo could be used as a pictogramm as well. I went for a very simple symbol that conveyed both the idea of a flower and that of a turbine.
It is now displayed on race cars, as well as huge oil tanks throughout Europe... and on the bills of a billion euros business.
The diester logo has been used for 17 years. Diester Industries and Sofiproteol slightly forgot to pay the royalties they owe me since 1990, though. But this contrefaçon is being taken care of just now, and should be solved in a matter of days.
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